Adriano S. Borriello

Email designer & developer

Accomplished email designer and developer motivated by challenging projects and fresh ideas. I love to work on projects with inspiring people that challenge the status quo. Successful history in full life cycle development with extensive experience designing & building responsive emails compatible in over 40+ email clients as well as websites (using HTML5, CSS3 and various web scripting technologies).

A fast learner with strong time management, communication, and interpersonal skills with a keen eye for detail. Creative, resourceful, flexible, able to adapt to changing priorities and maintain a positive attitude while staying calm under pressure.

  1. Work Experience

    Senior Email Developer @ Fetch by The Dodo (New York, NY) • 2023 – Today

    • Led the daily operations of email development, which included developing, testing, maintaining and delivering responsive, accessible and dark-mode optimized HTML emails
    • Created re-usable modules cutting down development time by 70%
    • Maintained the email design system ensuring all code stayed up to date and was tested quarterly
    • Hand-coded HTML emails for custom events compatible in over 40+ email clients
    • Managed approval processes and ensured all emails deployed on time
    • Sent emails via Listrak on a daily basis to 1.2M+ recipients
    • Used Email on Acid to check email compatibility, engagement, inbox placement, reputation, spam traps & rendering
  1. Marketing Email Developer @ Fetch by The Dodo (New York, NY) • 2022 – 2023

    • Led the daily operations of email development, which included developing, testing, maintaining and delivering responsive, accessible and dark-mode optimized HTML emails
    • Liaised with design team to build a new email design system by coding new standardized email modules
    • Collated a global library of email templates to use as a base for all new email builds reducing build time
    • Hand-coded HTML emails for custom events compatible in over 40+ email clients
    • Managed approval processes and ensured all emails deployed on time
    • Sent emails via Listrak on a daily basis to 1M+ recipients
    • Used Validity & Email on Acid to check email compatibility, engagement, inbox placement, reputation, spam traps & rendering
    • Used Movable Ink to create dynamic modules to pull in live data into emails to enhance personalization
    • Re-organized the image library by centralizing and re-using common assets in order to save disk space
  1. Front-end & Email Developer @ Vuture (New York, NY) • 2014 – 2022

    • Designed & hand coded responsive cross-browser compatible websites using HTML(5), CSS(3), JS and jQuery
    • Designed & hand coded HTML newsletters for custom events compatible in over 35+ email clients
    • Attended Litmus email conference and collated a global library of email templates to use as a base for FE team
    • Acted as liaison between Front-end team, Account Managers, Project Managers & CTO for any FE template matters
    • Assisted, analyzed and understood template's brief & scope making sure the FE team had the required info & assets for any new builds
    • Reported on template creation metrics to assist Account Managers and Sales with pricing
    • Solely designed & developed Vuture's website with HTML(5), CSS(3), JavaScript and jQuery
    • Organized, coordinated and led Front-end developers' monthly meetings
    • Liaised with CTO and Technical Director to create & style new and reusable code snippets
    • Lead client template training teaching them how to modify and customize templates within our system
  1. Front-end & Email Developer @ Vuture (London, UK) • 2009 – 2014

    • Designed & hand coded responsive cross-browser compatible websites using HTML(5), CSS(3), JS and jQuery
    • Designed & built HTML newsletters for custom events compatible in over 20+ email clients
    • Assisted, analyzed and understood the template brief & scope
  1. Front-end Developer @ Figleaves (London, UK) • 2008 – 2009

    • Lead developer in charge of building newly designed website using HTML, CSS, JavaScript and jQuery
    • Built custom landing pages for email communications with a days' notice
    • Worked alongside designers and back-end developers integrating code into their custom platform
  1. HTML Developer @ Hotcourses (London, UK) • 2006 – 2008

    • Built websites using XHTML, CSS and W3C validation whilst making sure all were cross-browser compatible
    • Head front-end developer for www.educationuk.org and all its micro sites
    • Created HTML newsletters with reusable code snippets to cut down future build time

450

+

Clients

Adapting and creating solutions for customer's needs on a daily basis

40

+

Email clients

Designed & hand coded custom emails compatible in over 35+ email clients.

3

+

Litmus conferences

Collated a global library of email templates & code snippets for the FE team to use

10

+

Years

Experience delivering email projects while ensuring the quality of delivery
  1. Education

    BSc Multimedia Technology
    University of Greenwich (London, UK)

    2004 - 2006
  2. American School of Milan
    (Milan, Italy)

    1987 - 2003